Delivery Boost in eCommerce

Introduction

One of the biggest hidden losses in Indian eCommerce is not product cost or marketing spend. It is—failed deliveries.

Many shipments are returned not because customers reject them, but because delivery was never properly attempted. These cases are often marked as Non-Delivery Reports (NDR), and in many situations, they are inaccurate or incomplete.

For sellers, this results in Return to Origin, double shipping costs, and lost revenue.

To solve this, iCarry® introduced Delivery Boost, a system designed to improve delivery success through proactive customer communication and delivery verification.

This feature helps to Reduce RTO, Prevent Fake Delivery Failures and Increase Successful Deliveries with Proactive Customer Calls.

The Core Problem: Fake NDRs in India

A fake NDR happens when a shipment is marked undelivered without an actual delivery attempt.

Common reasons include:

• Customer not available
• Address not found
• Phone not reachable

However, in many cases:

• No call was made
• No visit happened
• No real attempt occurred

This leads to:

• RTO losses
• Increased shipping costs
• Customer dissatisfaction
• Lack of accountability

👉 Learn more about this issue in our guide on fake delivery attempts.

How Delivery Boost Solves Fake NDRs

Delivery Boost creates proof before delivery.

1. Customer Availability Confirmation

Customers confirm they are available to receive the order.

2. Evidence Creation

Call recordings act as proof if disputes arise.

3. Courier Accountability

If a courier marks false delivery failure, the evidence can be used to challenge it.

4. Proactive Follow-Ups

Missed calls are followed up, reducing chances of failed delivery.

Real Impact on RTO Reduction

Delivery Boost directly reduces Return to Origin by:

• Ensuring real delivery attempts
• Preventing false failure marking
• Keeping customers informed and ready

👉 Read more on reducing returns.

Who Should Use Delivery Boost

COD-Heavy Businesses

Where delivery depends on customer availability.

Tier 2 and Tier 3 Shipping

Where delivery reliability varies across regions.

High RTO Categories

Fashion, lifestyle, and home products.

High Volume Sellers

Handling large shipment volumes daily.

Businesses Looking to Scale to the Next Level

For sellers who want to scale efficiently, Delivery Boost adds a structured layer of customer communication. With iCarry®, businesses get support handling at a nominal cost, helping improve ecommerce delivery coordination and increasing successful deliveries while reducing manual effort.

Benefits of Delivery Boost

Higher Delivery Success Rate

More orders get successfully delivered.

Reduced RTO Costs

Fewer failed deliveries mean lower losses.

Better Customer Experience

Customers stay informed and prepared as highlighted in Shopify's shipping success guide.

Improved Courier Accountability

False delivery claims can be challenged.

Operational Efficiency

Less manual follow-up required from sellers.

What is Delivery Boost?

Delivery Boost is a service where trained agents actively support your shipment delivery process by co-ordinating with your customer through calls—not an AI bot but an actual human agent from our team does this co-ordination for you.

Instead of waiting for delivery failure, we work proactively to confirm delivery readiness at every step and thus help our clients prevent failed delivery attempts.

How Delivery Boost Works

When Delivery Boost is enabled, iCarry® agents become part of your delivery workflow.

Key Actions Performed

• Customers are called to confirm availability and address accuracy
• Multiple call attempts are made if the first attempt is missed
• Delivery readiness is verified before courier attempts
• Courier delivery claims are checked and validated
• Support tickets are raised and managed automatically
• Call recordings are maintained as proof
• Communication is handled in regional languages
• All interactions are logged in your iCarry® panel

This ensures that every shipment has an additional layer of verification before delivery.

How to Enable

1. Log in to your iCarry® panel
2. Go to Settings → Delivery Boost Calls
3. Select Yes to enable Delivery Boost
4. Save settings

👉 Configure here.

These services are offered at a nominal cost to improve delivery success and reduce operational losses. Pricing is subject to company policy. Please refer to your iCarry® panel for the most current details.

👉 Want to enable Delivery Boost for your shipments? Click here to watch the step-by-step setup guide.

Conclusion

Delivery failures are not always unavoidable. Many of them happen due to lack of communication and verification.

Delivery Boost addresses this by adding a proactive layer of customer interaction before delivery attempts.

This improves delivery success, reduces fake NDRs, and protects sellers from unnecessary RTO losses.

With iCarry®, sellers can enable Delivery Boost easily and operate with better control, higher efficiency, and stronger delivery performance.

Frequently Asked Questions (FAQ)

What is Delivery Boost in iCarry®?

It is a service where agents call customers to confirm delivery and reduce failed attempts.

How does Delivery Boost reduce RTO?

By confirming customer availability and creating proof before delivery attempts.

Is Delivery Boost useful for COD orders?

Yes, it is especially useful for COD shipments where delivery success depends on customer confirmation.

Does Delivery Boost cost money?

This service is offered at a nominal cost to improve delivery success and reduce operational losses. Pricing is subject to company policy. Please refer to your iCarry® panel for the most current details.

Where can I enable Delivery Boost?

You can enable it from your iCarry® panel or directly at https://icarry.in/delivery_boost_setting